Project Focus

Mobile App + Consumer Electronics

Empowering Parenthood: Redefining Your Journey with Expert Support and Guidance

Project Focus

Mobile App

The Partnership

Tickled Media is a leading agency specializing in media production, branding, and creative services for the family segment, delivering impactful campaigns and events as thought leaders in the parenting space. Asianparent offers a user-friendly app for Asian parents, providing parenting resources, health tools, expert advice, and a supportive community—all in one platform.

Industry

Health & Wellness

Platform

Services

UX Research | UX Design | Visual Design

Award

Link

Website

Link

Problem Definition

How do we create a streamlined and engaging tracking feature that centralizes baby development while offering personalized insights and fostering community support for Asian parents?

The process we followed

Discovery Workshop & Research
Secondary Research
Information Architecture
Wireframes
Visual Designs
Prototyping
Design System & Handover

Opportunities discovered

Enhanced Milestone Tracking

Customizable milestones will let parents set personalized goals based on their child's development and culture, while visual progress tracking uses charts and graphs to clearly show growth over time.

Integrated Health Records

Health documentation will allow parents to track vaccinations, doctor visits, and check-ups with reminders, while growth percentiles offer insights on development compared to peers.

Daily Activity Log

Routine tracking will allow parents to log daily activities like feeding and sleeping to identify patterns, while customizable reminders will help maintain consistent routines.

Intuitive User Interface

Simplified navigation will make the interface more intuitive for easy logging, while a personalized dashboard will highlight key metrics, milestones, and content at a glance.

the solutions we provide

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The Trackers feature on the Asian Parent app uses vibrant colors and intuitive icons, offering parents an easy, engaging way to monitor their child’s development with personalized tools.