The Collaboration

boAt, an Indian consumer electronics brand founded in 2014, is known for its affordable and stylish wireless audio products and smartwatches. To address critical feedback on their 'Crest' app's user flows and discoverability, boAt partnered with Onething. We collaborated to redesign the app, focusing on aligning journeys with users' mental models for a more intuitive and user-friendly experience.

Industry

Consumer Electronics

Platform

Services

UX Design | UX Research | Visual Design | Motion Design

Award

Link

Website/App

Link

Problem Definition

How can the Brand Delight the Customer through Onboarding, Engagement and Gamification Experience?

The process we followed

Discovery Workshop & Research
Key Flow Wireframes
Secondary Page Wireframes + Watch faces
Visual Designs
Prototyping
Design System
Handover

Opportunities discovered

Watchface Studio

Watchfaces are a big part of the experience of wearing a smartwatch, we ideated on, and implemented a feature which allows users to customise and build their own for infinite possibilities!

Guided Onboarding Journey

Crafting a clear onboarding journey, allowing users to jumpstart their journey with a BoAt product, without missing out on critical information regarding features or functionality.

Gamification Through Health Metrics

Allowing users to engage in healthy competition, and strive towards better health through leaderboards and more gamified features! Putting fun back in health through a socially-engaging element.

Streamlined Navigation

With a large amount of features and functionalities, the BoAt Crest app was at a risk of confusing users. We delicately crafted the navigation to ensure telegraphed arrival at various journey-endpoints.

the EXPERIENCE we created

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Our design system existed within the realm of BoAt’s existing brand, utilising diverse elements to guide a users’ journey across the app, while retaining a clean and minimal look-and-feel.