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The Collaboration
Boat's cofounder Aman Gupta reached out to us to work to deliver a premium experience to the users. We worked to redesign the app, focusing on aligning journeys with users' mental models for a more intuitive and user-friendly experience. The Google Play Store ratings post release of the new app saw a considerable improvement from before and stand at 4.4+ now.
Problem Definition
How can the Brand Delight the Customer through Onboarding, Engagement and Gamification Experience?
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The process we followed
- Discovery Workshop & Research
- Key Flow Wireframes
- Secondary Page Wireframes + Watch faces
- Visual Designs
- Prototyping
- Design System
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the EXPERIENCE we created
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Our design system existed within the realm of BoAt’s existing brand, utilising diverse elements to guide a users’ journey across the app, while retaining a clean and minimal look-and-feel.
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The IMPACT
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Our CLIENTS
ARE SAYING...
“Onething team did a great job with our app UI/UX, looking forward to working with them in the future”
Aman Gupta
Co-Founder & CMO, BoAt
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