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The Partnership
Royal Enfield, a prominent Indian motorcycle manufacturer based in Chennai, is the oldest continuously produced global motorcycle brand. The company identified a market opportunity in the reuse of motorcycles and the associated demand, leading them to team up with us to develop an e-commerce platform for the authorized purchase and sale of second-hand Royal Enfields through the Royal Enfield platform
Problem Definition
How can we establish credibility and gain the trust of users that this platform is the official source for second-hand Royal Enfield motorcycles?
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The process we followed
- Discovery Workshop & Research
- Key Page Wireframes
- Secondary Page Wireframes
- Visual Designs
- Prototyping
- Design System
- Handover
Opportunities discovered
the solutions we provide
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The design system was crafted with the thrill and aspirational value of Royal Enfield in mind. Evoking the heritage of the brand at every step, our visuals bring out the authenticity associated with RE.
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The IMPACT
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Our CLIENTS
ARE SAYING...
"Onething navigated customer pathways and resonated with the core ethos of Royal Enfield. The team built experiences across touchpoints, united by a design system, ensuring brand consistency across all channels"
Jatin Chhikara
Head - Digital Marketing, Royal Enfield
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