The Collaboration
Onething is a long term UX Design partner to Royal Enfield, a global motorcycle brand. We worked with the RE teams to understand and elaborate challenges in preowned market. The digital journey we designed allowed users to build trust, look for verified products and easily complete journey by paying a booking amount.
Problem Definition
How can we establish credibility and gain the trust of users looking for preowned Royal Enfield motorcycles?
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The process we followed
- Discovery Workshop & Research
- Key Page Wireframes
- Secondary Page Wireframes
- Visual Designs
- Prototyping
- Design System
Opportunities discovered
the EXPERIENCE we created
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We created a vast Design System for RE that goes across various digital touch points and creates a unified experience for the brand
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The IMPACT
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Our CLIENTS
ARE SAYING...
"Onething navigated customer pathways and resonated with the core ethos of Royal Enfield. The team built experiences across touchpoints, united by a design system, ensuring brand consistency across all channels"
Jatin Chhikara
Head - Digital Marketing, Royal Enfield
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