The Collaboration
Royal Enfield, a cult Indian motorcycle brand based in Chennai, is a legendary global motorcycle brand. Onething helped digitise and design a web platform for sell, buy and exchange of pre-owned motorcycles seamlessly and with trust.
Problem Definition
How can we establish credibility and gain the trust of users that this platform is the official source for second-hand Royal Enfield motorcycles?
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The process we followed
- Discovery Workshop & Research
- Key Page Wireframes
- Secondary Page Wireframes
- Visual Designs
- Prototyping
- Design System
- Handover
Opportunities discovered
the EXPERIENCE we created
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The design system was crafted with the thrill and aspirational value of Royal Enfield in mind. Evoking the heritage of the brand at every step, our visuals bring out the authenticity associated with RE.
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The IMPACT
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Our CLIENTS
ARE SAYING...
"Onething navigated customer pathways and resonated with the core ethos of Royal Enfield. The team built experiences across touchpoints, united by a design system, ensuring brand consistency across all channels"
Jatin Chhikara
Head - Digital Marketing, Royal Enfield
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