UX Design for Automotive & Mobility Industry

INDUSTRY CHALLENGES

The automotive sector is shifting gears—from traditional showroom-first journeys to digital-first discovery, configurators, EV ecosystems, and connected services. Yet, many experiences remain fragmented and outdated.

Disconnected pre-sales and post-sales journeys 

Low engagement on product configurators 

Friction in test ride, booking, and service flows 

Poor continuity between website, app, and showroom touchpoints 

Lack of digital tools for EV tracking, warranty, and ownership

OUR APPROACH

Discovery to Configurator

We design intuitive vehicle discovery flows, spec comparisons, and build-your-own configurators that drive intent 

After-Sales Experience

From service bookings to accessories and warranty, we create post-sale interfaces that add value

Dealer + Customer Sync

We bridge gaps between dealer tools and customer apps for real-time sync and support 

EV-Centric Workflows

UX for battery management, trip planning, and charging infrastructure 

Redesigned the core app to bring together the full user journey—from product exploration to ownership.

Streamlined product discovery and model comparison
Designed intuitive configurator with color, variant, and accessory selection
Simplified service booking with real-time availability and location filters
Integrated ride planning, RE events, and owner community

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Redesigned the TVS Racing website to energize its motorsport legacy and product narrative.

Created high-impact visual storytelling for racing pedigree
Improved discoverability of bikes, riders, and events
Unified mobile-first architecture across racing verticals

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Redesigned the Nuego booking experience to make intercity EV travel simple and trusted.

Streamlined the end-to-end flow from search to payment
Designed intuitive seat selection with clear route details and smart filters
Built trust through transparent cancellation, support access, and fleet highlights
Created a scalable design system for future digital touchpoints

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Mapped digital buyer personas across urban/rural|

Informed new flows for discovery & booking 

Strategy

Defined UX KPIs for pre-sales and ownership

Aligned journeys to conversion and NPS 

Execution

Designed configurator, booking, and service modules

30% increase in app engagement 

Optimization

Integrated analytics loop for monthly iterations

Ongoing improvements in task completion

Discovery to Configurator

After-Sales Experience

Dealer + Customer Sync

EV-Centric Workflows

Redesigned the core app to bring together the full user journey—from product exploration to ownership.

Redesigned the TVS Racing website to energize its motorsport legacy and product narrative.

Redesigned the Nuego booking experience to make intercity EV travel simple and trusted.

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

say

HELL

!

Redesigned the core app to bring together the full user journey—from product exploration to ownership.

Redesigned the TVS Racing website to energize its motorsport legacy and product narrative.

Redesigned the Nuego booking experience to make intercity EV travel simple and trusted.

Talk TO OUR DESIGN STRATEGY TEAM!!

Talk TO OUR DESIGN STRATEGY
TEAM!!