The Collaboration
Onething is a long term UX Design partner to Royal Enfield, a global motorcycle brand. We reimagined and designed an immersive configurator experience that builds an immersive experience for RE prospective buyers and help them, imagine their dream bike. The digital journey allows users to custom create a model of the bike they want basis accessories in real time and book it. The platform allows in better conversions as it is available on Web, Mobile and App.
Problem Definition
How can we build an immersive configurator for users at various points in the purchase journey, while retaining the ‘cult’ feeling around RE, and having a brand-rich experience.
The process we followed
- Discovery & User Research
- Key Page Wireframes
- Visual Explorations
- Secondary Wireframes
- Visual Design
- Prototyping
- Design System
Opportunities discovered
the EXPERIENCE we created
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We created a vast Design System for RE that goes across various digital touch points and creates a unified experience for the brand.
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The IMPACT
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Our CLIENTS
ARE SAYING...
"Onething navigated customer pathways and resonated with the core ethos of Royal Enfield. The team built experiences across touchpoints, united by a design system, ensuring brand consistency across all channels"
Jatin Chhikara
Head - Digital Marketing, Royal Enfield
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