The Collaboration
Royal Enfield, being a cult motorcycling brand in India aimed to create an online configurator like no other. Featuring the entire catalogue of bikes, customisation options, and accessories, the platform targeted not just prospective buyers, but long-time admirers of the brand, boosting discoverability and stickiness. We collaborated with the RE team to bring ‘Make it Yours’ to life, featuring seamless designs, and a 3D rendered, realtime bike for users to place themselves in the drivers’ seat of.
Problem Definition
How can we build an immersive configurator for users at various points in the purchase journey, while retaining the ‘cult’ feeling around RE, and having a brand-rich experience.
The process we followed
- Discovery Workshop & User Research
- Key Page Wireframes
- Visual Explorations
- Secondary Wireframes
- Visual Design
- Prototyping
- Design System
- Handover
Opportunities discovered
the EXPERIENCE we created
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Falling under the Royal Enfield umbrella, Make it Yours followed our created Royal Enfield design system, with elements retaining the cult-like feeling engrained deeply within the brand.
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The IMPACT
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Our CLIENTS
ARE SAYING...
"Onething navigated customer pathways and resonated with the core ethos of Royal Enfield. The team built experiences across touchpoints, united by a design system, ensuring brand consistency across all channels"
Jatin Chhikara
Head - Digital Marketing, Royal Enfield
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