Project Focus

Mobile App + Consumer Electronics

Mastering the game and playing to win – India’s top play-to-win product for Gen-Z audiences

Project Focus

Gaming + Social Media

The Partnership

Rumble is real money play-to-win gaming app. It is part of Rusk Media which is a full stack “Gen-Z first” digital entertainment company with a premium content studio delivering social & OTT video IPs and a social UGC-gaming platform. Rumble came to Onething Design with the sole objective becoming India’s leading play-to-win product among Gen-Z audiences

Industry

Gaming

Platform

Services

UX Design | UX Research | Visual Design

Award

Link

Website

Link

Problem Definition

How do we engage users and keep them wanting more, focus on personalized experiences, regular updates and gamification.

The process we followed

Discovery Workshop & Research
Key Page Wireframes
Visual Exploration
Secondary Page Wireframes
Visual Designs
Prototyping
Design System
Handover

Opportunities discovered

Striking visuals and an easy learning curve

We aimed for quick onboarding and entertainment, getting users to play their first game within minutes. We proposed a TikTok-like homepage with game previews and a clear “Play for free” CTA to highlight the pay-to-play option.

Playful and playable; how we gamified a game platform

Rumble's visual design emphasizes engagement and playability, featuring futuristic fonts, 3D graphics, and icons for a bold yet approachable look. Its colorful and playful presentation enhances the user experience.

A seamless blend of immersive experiences & accessible gameplay.

Using UX laws like Jakob’s Law & Gestalt Principles, we simplified this loud, colorful platform. Users can quickly navigate onboarding & start playing within minutes by focusing on relevant workflows while keeping the rest of the app visible.

There’s a party on Rumble, and you are invited

Game invites for multiplayer increased by 50%! Users praised the app’s visual design and playfulness, and we reduced task completion time with effective indicators. Overall, the platform has been well-received.

the solutions we provide

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Speaking to the sensibilities of Gen-Z, the colours and visual appeal had to be catchy and snappy from moment 1, drawing users in through visuals, and retaining them through gameplay.