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Project Focus
Gaming + Community
Designed a gaming universe for one of the largest gaming communities
Project Focus
Gaming + Community

The Collaboration

Rumble, an Infoedge ventures funded gaming startup. We collaborated with them to create a gaming universe that allowed gamers to play across 200+ games within the largest gaming community. The app is designed with high end graphics and visuals to engage gamers throughout the platform.

Industry
Consumer | UX Research
Gaming
Platform
Services
UX Design | UX Research | Visual Design
Award
Link
Website/App
Link

Problem Definition

How do we engage users and keep them wanting more, focus on personalized experiences, regular updates and gamification.

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop  & Research
  2. Key Page Wireframes
  3. Visual Exploration
  4. Secondary Page Wireframes
  5. Visual Designs
  6. Prototyping
  7. Design System

Opportunities discovered

01
Striking visuals and an easy learning curve

We aimed for quick onboarding and entertainment, getting users to play their first game within minutes. We proposed a TikTok-like homepage with game previews and a clear “Play for free” CTA to highlight the pay-to-play option.

02
Playful and playable; how we gamified a game platform

Rumble's visual design emphasizes engagement and playability, featuring futuristic fonts, 3D graphics, and icons for a bold yet approachable look. Its colorful and playful presentation enhances the user experience.

03
A seamless blend of immersive experiences & accessible gameplay.

Using UX laws like Jakob’s Law & Gestalt Principles, we simplified this loud, colorful platform. Users can quickly navigate onboarding & start playing within minutes by focusing on relevant workflows while keeping the rest of the app visible.

04
There’s a party on Rumble, and you are invited

Game invites for multiplayer increased by 50%! Users praised the app’s visual design and playfulness, and we reduced task completion time with effective indicators. Overall, the platform has been well-received.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

the EXPERIENCE we created

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Speaking to the sensibilities of Gen-Z, the colours and visual appeal had to be catchy and snappy from moment 1, drawing users in through visuals, and retaining them through gameplay.
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The IMPACT

Downloads
50
%
increase of downloads in the past 3 months
Retainers
25
%
increase of downloads in the past 3 months
Growth
10
%
increase of downloads in the past 3 months
Growth
32
%
increase of downloads in the past 3 months

The IMPACT

Downloads
50
%
increase of downloads in the past 3 months
Retainers
25
%
increase of downloads in the past 3 months
Growth
10
%
increase of downloads in the past 3 months
Growth
32
%
increase of downloads in the past 3 months
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Our CLIENTS
ARE SAYING...

Grateful to the Onething team for rolling out the visual design for our Rumble Gaming App. App is now 1mn+ downloads strong and gearing up for US launch

Eshaan Gupta
Senior Vice President - Products & Growth

Let’s Collaborate to turn your vision into reality!

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