The Partnership

Noise is one of the leading smart-wearable and audio brands in India. Since 2014, the brand has expanded to various areas of the market with its premium product quality at an unbeatable price. Noise discovered a gap in the wearable market, that targets the audience below age 13. This provided Noise with the opportunity to design an Indian smartwatch that targets a younger audience, which brings a new layer to parenting, safety, and youth-development!

Industry

Consumer Electronics

Platform

Services

Research | UX Design | Visual Design

Award

Link

Website

Link

Problem Definition

How can we introduce a new, young generation of Indians to the idea of smartwatches? Making a customisable experience which nurtures child development, without compromising on safety and parental control.

The process we followed

Research
Stylescapes
Visual Design
Watch Kit
Design System

Opportunities discovered

Designing Specifically for Young Ones

Given that Noise tapped into a largely underserved market for children’s wearables, we had to ideate on the overall experience from the perspective of a user who had little to no experience using this, or a similar device in the past.

Parental Engagement and Control

The watch’s parental control functions had to provide a balance between safety and independence for children, giving parents the ability to guide and monitor without stifling their child’s autonomy and technological independence.

Child-Focused Health & Fitness

The introduction of child-specific health tracking and fitness features promoted the development of healthy habits early. Through solid UX foundations, we could instil healthy habits in kids, without seeming preachy.

Emotional & Social Impact

By adding virtual companions and social features, the watch supports emotional well-being, reducing loneliness and opening doors for future child-focused developmental products. This is especially pertinent as the watch was launched during the COVID-19 pandemic.

the solutions we provide

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Noise Champ 2's UI is designed with vibrant colours and child-friendly icons, ensuring intuitive navigation. Each watch face reflects a playful aesthetic, allowing easy access to features while fostering engagement and personalisation.