The Collaboration

Noise, India's biggest smart wearable brand collaborated with us to create a smartwatch experience for kids under 13. As a very unique problem statement where end user being the kid while parents being observers through connected app, we had to interview them both gain a perspective that helped us design an award winning experience for the brand.

Industry

Consumer Electronics

Platform

Services

Research | UX Design | Visual Design | Motion Design

Award

Link

Website/App

Link

Problem Definition

Making a customisable experience which nurtures habit building, without compromising on safety and parental control.

The process we followed

Research
Stylescapes
Visual Design
Watchfaces
Motion Design
Design System

Opportunities discovered

Exciting Onboarding

We wanted to deliver an onboarding experience for kids that delights and makes them feel special while unboxing.

Parental Control

The watch’s parental control functions had to provide a balance between safety and independence for children, giving parents the ability to guide and monitor without stifling the child's independence.

Habit Building

We designed fun and gamified UX that would instil healthy habits in kids, without being forced to do any of it.

the EXPERIENCE we created

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Noise Champ 2's UI is designed with vibrant colours and child-friendly icons, ensuring intuitive navigation. Each watch face reflects a playful aesthetic, allowing easy access to features while providing engaging persoanlisation.