The Collaboration
Kotak Mahindra Bank, one of the largest financial institutions in India came up with a ‘add-on account’ product for their cardholders. It enabled primary users to onboard secondary users unto their account, giving a great opportunity for first-time bankers, or elderly family members to have a safe and secure entry-point. Titled ‘Spendz’, we worked on both the in-app digital journey, alongside communication design collaterals as part of the GTM strategy.
Problem Definition
How can we introduce the add-on account product in a clear and concise manner, to users who may not be so familiar with the BFSI industry or modern banking?
The process we followed
- Brief Understanding
- User Research
- Information Architecture
- Wireframing
- Visual Explorations
- UI Design
- Communication Design
- Finalisation & Handover
Opportunities discovered
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the EXPERIENCE we created
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The design-system for Spendz was to be engaging enough to connect with new customers, while being simple enough to be familiar and friendly to people beginning their banking journey.
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The IMPACT
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Our CLIENTS
ARE SAYING...
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