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The Collaboration
We partnered with RBL Bank to revolutionize the Credit Card onboarding experience. The collaboration stemmed from a shared vision to deliver a seamless, customer-centric, and cost-effective solution for new Credit Card users. Together, we reimagined the onboarding journey with Project One—a unified welcome kit that blends thoughtful design, practicality, and an elevated customer experience. This partnership played a pivotal role in repositioning RBL Bank as a modern, new-age brand, delivering a premium financial experience and setting a new standard for the industry.
Problem Definition
How do we upgrade the onboarding experience to be seamless, unified, and product-agnostic, while strengthening brand consistency?
The process we followed
- Brief Understanding
- Market Research
- Concept Creation
- Design & Iteration
- 3D Modelling & Mockups
- Printing & Testing
- Finalisation & Handover
Opportunities discovered
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the EXPERIENCE we created
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To elevate the onboarding experience, we’ve designed a modern and premium metallic card that embodies an aspirational look. By incorporating dynamic colors and gradients, we’ve created a sleek, stylish design that reflects sophistication and our commitment to delivering a top-tier experience.
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The IMPACT
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Our CLIENTS
ARE SAYING...
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