The Collaboration

theAsianparent is the flagship brand of The Parent Inc. Asianparent offers a user-friendly app for Asian parents, providing parenting resources, health tools, expert advice, and a supportive community—all in one platform. We collaborated with them to improve the mobile app experience for ease of use and better community engagement and yet build revenue opportunities.

Industry

Health & Wellness

Platform

Services

UX Research | UX Design | Visual Design

Award

Link

Website/App

Link

Problem Definition

How do we use data insights to improve experience for over 30 Mn users?

The process we followed

Discovery Workshop & Research
Secondary Research
Information Architecture
Wireframes
Visual Designs
Prototyping

Opportunities discovered

Enhanced Milestone Tracking

Customizable milestones will let parents set personalized goals based on their child's development and culture, while visual progress tracking uses charts and graphs to clearly show growth over time.

Integrated Health Records

Integrating health documentation allows parents to track vaccinations, doctor visits, and check-ups with reminders, while growth percentiles offer insights on general development of child among same age group

Daily Activity Log

Routine tracking allows parents to log daily activities like feeding and sleeping to identify patterns, while customizable reminders will help maintain consistent routines.

Interactive Visual Elements

Visual elements and illustrations will make the app interface more interactive and will create a better recall value.