D2C Ecommerce app experience for Coca Cola Maldives

Many of those in the Maldives region rely on bottled water for sustenance, we saw the opportunity to insert Coke's vast product line into the fray, and utilise existing mental models to create a unique product.

Discoverability was never going to be an issue with Coke’s lineup of products. They range from the iconic, to legendary. Furthermore, the number of products on offer were tight and concise, allowing us to focus on making the end-to-end purchase journey as slick and smooth as possible.

We took elements and inspiration from Coke’s legendary brand guideline, and adapted them to a digital context. Elements such as the iconic wave from Coke, or Sprite lime were incorporated to distinguish the drinks from one another, while being contained within the overall design.

The aspect of gamification which we ended up implementing was a fresh take on the conventional reward points formula! In essence, every purchase rewarded users with ‘Crowns’ (further solidifying brand elements), which functioned as reward points.