The Collaboration
boAt, an Indian consumer electronics brand founded in 2014, is known for its affordable and stylish wireless audio products and smartwatches. To address critical feedback on their 'Crest' app's user flows and discoverability, boAt partnered with Onething. We collaborated to redesign the app, focusing on aligning journeys with users' mental models for a more intuitive and user-friendly experience.
Problem Definition
How can we enhance the app's synchronization with the watch, streamline navigation, and make key features more intuitive and accessible?
The process we followed
- Discovery Workshop & Research
- Key Flow Wireframes
- Secondary Page Wireframes + Watch faces
- Visual Designs
- Prototyping
- Design System
- Handover
Opportunities discovered
the solutions we provide
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Our design system existed within the realm of BoAt’s existing brand, utilising diverse elements to guide a users’ journey across the app, while retaining a clean and minimal look-and-feel.
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The IMPACT
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Our CLIENTS
ARE SAYING...
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