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Project Focus
Mobile App + Consumer Electronics
Seamless Convenience: Smartwatch App Experience Reimagined
Project Focus
Mobile App + Consumer Electronics

The Collaboration

boAt, an Indian consumer electronics brand founded in 2014, is known for its affordable and stylish wireless audio products and smartwatches. To address critical feedback on their 'Crest' app's user flows and discoverability, boAt partnered with Onething. We collaborated to redesign the app, focusing on aligning journeys with users' mental models for a more intuitive and user-friendly experience.

Industry
Consumer | UX Research
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Platform
Services
UX Design | UX Research | Visual Design
Award
Website/App

Problem Definition

How can we enhance the app's synchronization with the watch, streamline navigation, and make key features more intuitive and accessible?

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop & Research
  2. Key Flow Wireframes
  3. Secondary Page Wireframes + Watch faces
  4. Visual Designs
  5. Prototyping
  6. Design System
  7. Handover

Opportunities discovered

01
Watchface Studio

Watchfaces are a big part of the experience of wearing a smartwatch, we ideated on, and implemented a feature which allows users to customise and build their own for infinite possibilities!

02
Guided Onboarding Journey

Crafting a clear onboarding journey, allowing users to jumpstart their journey with a BoAt product, without missing out on critical information regarding features or functionality.

03
Gamification Through Health Metrics

Allowing users to engage in healthy competition, and strive towards better health through leaderboards and more gamified features! Putting fun back in health through a socially-engaging element.

04
Streamlined Navigation

With a large amount of features and functionalities, the BoAt Crest app was at a risk of confusing users. We delicately crafted the navigation to ensure telegraphed arrival at various journey-endpoints.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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Our CLIENTS
ARE SAYING...

“Onething team did a great job with our app UI/UX, looking forward to working with them in the future”

Aman Gupta
Co-Founder & CMO, BoAt
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