The Collaboration

Mental wellness has been a core health topic since covid and the awareness is helping people build better habits. We worked with the Atom team to learn peoples routines and what makes them build better habits and friction points. Onething team translated that into gamified digital journeys used by over a million users now everyday.

Industry

Health & Wellness

Platform

Services

UX Design | UI Design | Motion Design

Award

Link

Website/App

Link

Problem Definition

How can the Brand Delight the Customer through Onboarding, Engagement and Gamification Experience?

The process we followed

Discovery Workshop & User Research
Key Flow Wireframes
Visual Exploration
Visual Designs
Motion Interactions
Prototyping
Design System & Handover

Opportunities discovered

Easy onboarding to avoid being overwhelmed

We designed the onboarding in a manner that doesn’t seem forced. It immerses you in the world of guided meditation and mindfulness with engaging visuals and copy.

Guided journeys to build habits gradually

Designing a structured pathway that seamlessly guides users through their meditation journey, ensuring ease and coherence in their journey to mindfulness.

Simulating the experience with gamified interactions

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

Rewarding and incentivising at critical moments

Humans love to be appreciated on achieving certain milestones and gratifying these moments within the app provides a great sense of pride.

the EXPERIENCE we created

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Colour system immerses with you through a very easy to understand visuals. The illustrations and iconography keeps you going with subtle hints of gamification yet keeping it very easy on the subconscious level