Enabling the future of electric travel with seamless ticketing experiences

Project Focus

Mobility + UX Straetgy

The Collaboration

Nuego is India’s first intercity electric bus service brand, launched by GreenCell Mobility. Focused on sustainable, comfortable, and technology-driven travel, Nuego aims to redefine the way people experience intercity journeys with its all-electric fleet and premium services.

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Industry

Automotive & Mobility

Platform

Services

UX Strategy | App & Web UI Design

Award

Link

Website/App

Link

Problem Definition

As a new-age mobility brand, Nuego needed a booking experience that felt as innovative as their buses. Their goal was to make ticketing effortless, intuitive, and reliable—across both mobile and web platforms. The challenge lay in balancing a fresh user experience while building the trust required for a brand-new category in Indian transportation.

The process we followed

UX Strategy
User Research
User Journies
Wireframes
Visual Explorations
UI Design
Usability testing

Opportunities discovered

One journey, one flow

A highly streamlined booking journey with minimal steps from search to payment

Multi-modal support

Designed seamlessly for both the mobile app and responsive web, ensuring a consistent experience across devices

Trust-building UI elements

Prominent route information, electric fleet highlights, cancellation policies, and customer support accessibility embedded within the flow

Fast and intuitive search

Smart search, filter, and seat selection options designed to reduce cognitive load

the EXPERIENCE we created

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As part of the digital platform creation, we crafted a scalable design system for Nuego, rooted deeply in their newly launched brand guidelines. Our goal was to translate the freshness of Nuego’s identity into a cohesive, digital-first language that could power the app and web consistently — today and as the brand grows.