The Collaboration
TVS Motor Company, approached us to design the web experience for the racing division, bringing the thrill and competition of motorsports to every fans’s screen. We worked closely with the marketing team to understand the essence of the brand and create a website with the right set of imagery and products to bring the thrill of racing on the website.
Problem Definition
To bring out the adrenaline rush of team TVS racing onto the website
The process we followed
- Discovery Workshop
- Key Page Wireframes
- Visual Explorations
- Secondary Wireframes
- Visual Design
- Prototyping
- Design System
Opportunities discovered
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the EXPERIENCE we created
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Visually, TVS Racing was to exude racing thrill at every turn. We utilised a combination of TVS' brand design system, and creative abilities to bring out a visually delightful website.
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The IMPACT
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Our CLIENTS
ARE SAYING...
We have worked with Onething on multiple standalone projects in the past. The success of them gave us confidence to onboard them as long term digital CX Partner.
Saurabh Khullar
Chief CX Officer, TVS Motors
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