Project Focus

Responsive Website + Legacy Brand

Easing the Higher-Education Journey for Students through Better Discovery and Enrollment

Project Focus

Responsive Website + Legacy Brand

The Collaboration

Lovely Professional University (LPU), a leading private institution in India, partnered with us to strengthen its global reach. Focused on providing a well-rounded education, LPU entrusted us to redesign their website, highlighting their international collaborations and attracting students from diverse backgrounds worldwide. The primary focus of the redesign was to streamline a vast amount of content into easily digestible and accessible bits, catering to the needs and wants of various different user personas along the way.

Industry

Education

Platform

Services

UX Design | UX Research | Visual Design | Front-end Development | Support

Award

Link

Website/App

Link

Problem Definition

LPU's website faced challenges with poor navigation, difficult access to key information, and an outdated representation of the university's core values. We were tasked to create a responsive, modern design that would effectively engage and inspire students worldwide, while aiding secondary personas such as parents, faculty and others to more effectively carry out their tasks.

The process we followed

Discovery Workshop & Research
Key Page Wireframes
Secondary Page Wireframes
Visual Designs
Prototyping
Design System
Frontend Development
Handover & Support

Opportunities discovered

Modernizing LPU’s Digital Presence

We designed a fresh, dynamic visual direction for LPU, combining a classic colour palette with modern typography. This gave the website a timeless yet youthful feel, positioning LPU not just a leading institution in India, but globally as well.

Prioritising Mobile Experience

With 80% of users accessing the site via mobile, we made responsive-design a top priority. The website now provides a seamless, consistent experience across all devices, ensuring accessibility, and ease-of-access for all.

Streamlining Content for Better Navigation

By restructuring the LPU websites' vast information architecture, we improved navigation and discoverability. The simplified structure helps diverse users quickly and easily access content which is relevant to them.

Globalised Content Strategy

Most of the content strategy and UX writing across the website centred around positioning LPU as a global institution, not just a leader in India. We referenced various top universities and devised a unique tone-of-voice to be reflected through both microcopy, and visual designs.

the EXPERIENCE we created

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The color system represents growth, innovation, and forward-thinking, aligning with the university's commitment to academic excellence and modern education. It helps reduce user's cognitive load and fosters a welcoming, positive user experience.