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The Collaboration
HealthKart, collaborated with us to design a CRO driven Ecommerce experience. We understood the current funnel challenges and created flows that enable faster task completion, encourages upselling thereby improving cart value.
Problem Definition
How do we improve conversions and and cart value across the website?
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The process we followed
- Discovery Workshop & Research
- Key Page Wireframes
- Secondary Page Wireframes
- Visual Designs
- Prototyping
- A/B Testing
- Design System
Opportunities discovered
the EXPERIENCE we created
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The design system is built around HK's brand language, placing an emphasis on trust, care, and accessibility. The visuals foster a sense of security and ease for users while enhancing their overall shopping & browsing experience.
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The IMPACT
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Our CLIENTS
ARE SAYING...
"Quality of work was exceptional, the team provided intuitive UX flows, user and competitor understanding and a high quality UI that encapsulates the brand identity of HK. The best part was that the HK team was included in the process and decisions, and was consulted at every milestone. This ensured a smooth completion of the project that helped us meet our goals."
Manish Goyal
Head of Product and Analytics, HealthKart
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