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The Collaboration
HealthKart is a trusted house of brands, being India's no. 1 sports nutrition and online vitamin store. They offer a comprehensive range of products dedicated to a wide audience for their wellness, and fitness needs. We have redesigned the website and the app with many new features that help users shop, consult as well as track their lifestyle from a health & fitness perspective.
Problem Definition
How might we streamline the buying journey to attract new as well as experienced athletes with a seamless, responsive experience?
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The process we followed
- Discovery Workshop & Research
- Key Page Wireframes
- Secondary Page Wireframes
- Visual Designs
- Prototyping
- Design System
- Handover
Opportunities discovered
the EXPERIENCE we created
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The design system is built around HK's brand language, placing an emphasis on trust, care, and accessibility. The visuals foster a sense of security and ease for users while enhancing their overall shopping & browsing experience.
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The IMPACT
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Our CLIENTS
ARE SAYING...
"Quality of work was exceptional, the team provided intuitive UX flows, user and competitor understanding and a high quality UI that encapsulates the brand identity of HK. The best part was that the HK team was included in the process and decisions, and was consulted at every milestone. This ensured a smooth completion of the project that helped us meet our goals."
Manish Goyal
Head of Product and Analytics, HealthKart
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