The Collaboration

PVR Cinemas, India’s largest multiplex brand collaborated with us to enhance their mobile booking experience and loyalty. Leveraging market research, user insights, and client inputs, we redesigned the application for both iOS and Android platforms for simpler booking, food ordering and integrated loyalty program.

Industry

Retail & E-commerce

Platform

Services

User Research | UX Design | UI Design

Award

Link

Website/App

Link

Problem Definition

Create a Movie goer experience that integrates booking, F&B, and loyalty programs.

The process we followed

Discovery Workshop & User Research
Key Page Wireframes
Visual Explorations
Secondary Wireframes
Visual Design
Prototyping
Usability Testing
Design System

Opportunities discovered

Booking Flows

Simplify ticket booking flows with intuitive navigation and faster seat selection to reduce drop-offs and enhance CRO.

F&B Ordering

Integrate F&B selection within the booking process, offering pre-ordering options and personalized suggestions based on user preferences and past behaviour

Personalised Offers

Leverage user data to deliver relevant, personalised promotions and recommendations, increasing engagement and driving higher conversions.

Loyalty Program

Build a more engaging loyalty system with clear tracking, easy redemption, and exclusive rewards to foster user retention and repeat visits