The Collaboration
PVR Cinemas, India’s largest and most premium film exhibition company, has been a trailblazer in redefining the cinema experience since its inception in 1997. The brand has consistently set new benchmarks in how audiences engage with movies. Onething Design collaborated with PVR Cinemas to enhance their mobile booking experience and effectively highlight consumer offers. Leveraging market research, user insights, and client inputs, we meticulously redesigned the PVR Cinemas mobile application for both iOS and Android platforms, creating a seamless and engaging user experience
Problem Definition
Moviegoers face fragmented experiences in booking, F&B, and loyalty programs due to complexity and lack of personalization, creating frustration and reducing engagement. A unified, intuitive solution is essential.
The process we followed
- Discovery Workshop & User Research
- Key Page Wireframes
- Visual Explorations
- Secondary Wireframes
- Visual Design
- Prototyping
- Usability Testing
- Design System
Opportunities discovered
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the EXPERIENCE we created
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The IMPACT
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Our CLIENTS
ARE SAYING...
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