The Partnership

SWVL, a trailblazing tech-driven ride-sharing service, has expanded its footprint to 18 countries worldwide, revolutionising the way people commute. In their quest to create an unparalleled ride-sharing platform, SWVL sought the expertise of the Onething team, who served as design partners. Our mission was to craft redesign their website and app, that would not only meet but exceed the unique design challenges presented by SWVL, setting a new standard in the industry.

Industry

Automotive & Mobility

Platform

Services

UX Research | UI Design | Visual Design

Award

Link

Website

Link

Problem Definition

How can we introduce the mental model of ridesharing and community transport to the Middle-East market, in the era of Uber and other cab services.

The process we followed

Discovery Workshop & Research
Key Page Wireframes
Visual Exploration
Secondary Page Wireframes
Visual Designs
Prototyping
Design System & Handover

Opportunities discovered

Building the Model of Ridesharing

In today's day and age, most users are familiar with booking a cab through mobile, but the prospect of ridesharing, particularly in a minivan or bus had to be carefully introduced through a mindful onboarding.

Bold & Striking Visuals

Built for the UAE market, we utilized colours and fonts which resonated with that audience, leading to larger-than-life feeling throughout the UI

Pick & Drop

Since the picks and drops in ridesharing are far more time-sensitive than a point-to-point cab, we had to convey the urgency of being on-time to the users.

the solutions we provide

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Utilizing SWVL's brand colours, we opted for a bold and appealing visual direction, which could resonate with users from all backgrounds and needs, from professional, to personal use-cases.