The Collaboration

SWVL, a tech-driven ride-sharing service, has expanded its footprint to 18 countries worldwide, revolutionising the way people commute. In their quest to create an unparalleled ride-sharing platform, SWVL sought the expertise of the Onething team, who served as design partners.

Industry

Automotive & Mobility

Platform

Services

UX Research | UI Design | Visual Design

Award

Link

Website/App

Link

Problem Definition

How can we introduce the mental model of ridesharing and community transport to the Middle-East market, in the era of Uber and other cab services.

The process we followed

Discovery Workshop & Research
Key Page Wireframes
Visual Exploration
Secondary Page Wireframes
Visual Designs
Prototyping
Design System & Handover

Opportunities discovered

Building the Model of Ridesharing

In today's day and age, most users are familiar with booking a cab through mobile, but the prospect of ridesharing, particularly in a minivan or bus had to be carefully introduced through a mindful onboarding.

Bold & Striking Visuals

Built for the UAE market, we utilized colours and fonts which resonated with that audience, leading to larger-than-life feeling throughout the UI

Pick & Drop

Since the picks and drops in ridesharing are far more time-sensitive than a point-to-point cab, we had to convey the urgency of being on-time to the users.

the EXPERIENCE we created

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Utilizing SWVL's brand colours, we opted for a bold and appealing visual direction, which could resonate with users from all backgrounds and needs, from professional, to personal use-cases.