The Collaboration
Centre for Budget and Policy Studies (CBPS) is a research institution established in Bengaluru, India, in February 1998. They reached out to team Onething to rethink the website but also acts as a repository to years of journals and research papers. We worked on branding to setup visual aesthetics for the brand to connect it to rural India and created a functional website on Wordpress to allow SEO and easy content management.
Problem Definition
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How we organise and categorise years of extensive research in a visually delightful manner with simpler navigation and discoverability?
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The process we followed
- Discovery Workshop
- Secondary Research
- Branding
- Information Architecture
- Wireframes
- Visual Designs
- Prototyping
- Merchandise Design
Opportunities discovered
the EXPERIENCE we created
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The visual moodboard was setup to bring out the folk element of India through earthy colours that connects us back to the Indian roots.
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The IMPACT
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