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Project Focus
Mobile App + Consumer Electronics
Defining Digital for India's Healthcare Marketplace
Project Focus
Health & E-Commerce

The Partnership

HealthKart is a trusted house of brands, being India's no. 1 sports nutrition and online vitamin brand. They offer a comprehensive range of products dedicated to a wide audience for their wellness, and fitness needs. We have redesigned the website and the app with many new features that help users shop, consult as well as track their lifestyle from a health & fitness perspective.

Industry
Consumer | UX Research
Health & Wellness
Retail & E-commerce
Platform
Services
UX Research | UX Design | Visual Design
Award
Link
Website
Link

Problem Definition

How might we streamline the buying journey to attract new as well as experienced athletes with a seamless, responsive experience?

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop  & Research
  2. Key Page  Wireframes
  3. Secondary Page Wireframes
  4. Visual Designs
  5. Prototyping
  6. Design System
  7. Handover

Opportunities discovered

1
Customising Wellness

Whether you're a seasoned bodybuilder, or someone just beginning their health and wellness journey, HealthKart's inclusive design will cater to your needs and wants without compromising on quality or quantity of information regarding products.

2
Redefined Buying Journey

To make for a clear and educational buying journey, we worked backwards from the endpoint of checkout, and built for various entry or access points depending on a users level of experience and knowledge around supplements.

3
Streamlining User Flows

User flows which were previously long and laborious were made shorter and more concise to not only enhance the buying journey, but improve the overall conversion rate.

4
End-to-End E-Commerce

We focused on maximising conversions on the website, but also educating the user along the way, turning beginners into experts regarding their health, incentivising maximum control and customisability.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

the solutions we provide

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The design system is built around HK's brand language, placing an emphasis on trust, care, and accessibility. The visuals foster a sense of security and ease for users while enhancing their overall shopping & browsing experience.
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The IMPACT

Downloads
50
%
increase of downloads in the past 3 months
Retainers
25
%
increase of downloads in the past 3 months
Growth
10
%
increase of downloads in the past 3 months
Growth
32
%
increase of downloads in the past 3 months

The IMPACT

Downloads
50
%
increase of downloads in the past 3 months
Retainers
25
%
increase of downloads in the past 3 months
Growth
10
%
increase of downloads in the past 3 months
Growth
32
%
increase of downloads in the past 3 months
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Our CLIENTS
ARE SAYING...

"Quality of work was exceptional, the team provided intuitive UX flows, user and competitor understanding and a high quality UI that encapsulates the brand identity of HK. The best part was that the HK team was included in the process and decisions, and was consulted at every milestone. This ensured a smooth completion of the project that helped us meet our goals."

Manish Goyal
Head of Product and Analytics, HealthKart

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