The Collaboration
HDFC Securities a leading financial services intermediary in India approached us to build an identity and website that connects with UHNIs/ family offices and carries the legacy of HDFC brand. We not just created an identity that connects with the elite TG but also represents a brand that cares, and has a strong foundation.
Problem Definition
Creating an experience that enables a legacy brand to connect with UHNIs
The process we followed
- Discovery
- Key Page Wireframes
- Visual Explorations
- Secondary Wireframes
- Visual Design
- Prototyping
- Design System
Opportunities discovered
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the EXPERIENCE we created
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Utilising the brand colours of HDFC Securities, we created a visual direction which revolved around the luxurious aspect of the brand. Speaking to UHNI customers across the nation.
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The IMPACT
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Our CLIENTS
ARE SAYING...
“Onething’s ability to deliver exceptional results under pressure is commendable. The elite, uber premium language that was incorporated into the design was an instant hit with our team, and perfectly encapsulates the luxury & sophistication we aim to portray. I look forward to seeing more of their innovative work in the future.”
Richa Mendiratta
SVP, Head of User Experience and Innovation, HDFC Securities
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