The Collaboration
HDFC Securities is a leading financial services intermediary in India, offering a wide range of investment solutions, including online trading, mutual funds, and portfolio management. They approached us to build an Identity and marketing website that connects with UHNIs/ family offices and carries the legacy of HDFC brand. We not just created an identity that connects with the elite TG but also represents a brand that cares, and has a strong foundation.
Problem Definition
How can we create a logo, and web experience catering to the top 100 family offices in India
The process we followed
- Discovery
- Key Page Wireframes
- Visual Explorations
- Secondary Wireframes
- Visual Design
- Prototyping
- Design System
- Handover
Opportunities discovered
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the EXPERIENCE we created
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Utilising the brand colours of HDFC Securities, we created a visual direction which revolved around the luxurious aspect of the brand. Speaking to UHNI customers across the nation.
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The IMPACT
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Our CLIENTS
ARE SAYING...
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