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Project Focus
Wealth Management + BFSI
Digital Experiences & Brand Building for UHNI Wealth Management
Project Focus
Wealth Management + BFSI

The Collaboration

HDFC Securities is a leading financial services intermediary in India, offering a wide range of investment solutions, including online trading, mutual funds, and portfolio management. They approached us to build an Identity and marketing website that connects with UHNIs/ family offices and carries the legacy of HDFC brand. We not just created an identity that connects with the elite TG but also represents a brand that cares, and has a strong foundation.

Industry
Consumer | UX Research
BFSI
Platform
Services
User Research | UX Design | UI Design | Logo Design
Award
Website/App

Problem Definition

How can we create a logo, and web experience catering to the top 100 family offices in India

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery
  2. Key Page Wireframes
  3. Visual Explorations
  4. Secondary Wireframes
  5. Visual Design
  6. Prototyping
  7. Design System
  8. Handover

Opportunities discovered

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04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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Our CLIENTS
ARE SAYING...

“Onething’s ability to deliver exceptional results under pressure is commendable. The elite, uber premium language that was incorporated into the design was an instant hit with our team, and perfectly encapsulates the luxury & sophistication we aim to portray. I look forward to seeing more of their innovative work in the future.”

Richa Mendiratta
SVP, Head of User Experience and Innovation, HDFC Securities
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