The Collaboration
We got to collaborate with Masters Union to build a disruptive brand identity that breaks the status quo of conventional education brands. Further we used the brand to build a responsive website that reflects MU's values, everything about the programmes and mentors through a very detailed web yet easy to navigate experience.
Problem Definition
To break away from a conventional brand and digital identity structure for a B-school.
The process we followed
- Discovery Workshop & User Research
- Visual Explorations
- Branding
- Primary & Secondary Wireframes
- Prototyping
- Design System
Opportunities discovered
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the EXPERIENCE we created
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We worked on a design system that aligns with the brand's earlier colour palette for recall yet build an identity that is fluid and connects with younger digital audience.
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The IMPACT
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Our CLIENTS
ARE SAYING...
Onething team connected very well with the kind of fast paced and agile team that we needed to build Masters' Union.
Pratham Mittal
Founder- Masters' Union
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