The Collaboration

We got to collaborate with Masters Union to build a disruptive brand identity that breaks the status quo of conventional education brands. Further we used the brand to build a responsive website that reflects MU's values, everything about the programmes and mentors through a very detailed web yet easy to navigate experience.

Industry

Education

Platform

Services

Branding | User Research | UI/UX Design

Award

Link

Website/App

Link

Problem Definition

To break away from a conventional brand and digital identity structure for a B-school.

The process we followed

Discovery Workshop & User Research
Visual Explorations
Branding
Primary & Secondary Wireframes
Prototyping
Design System

Opportunities discovered

Disruptive Identity

Masters' Union was to feature an identity which broke the mould of conventional institutes in India. It was to shift away from the crests and deep colours of these competitors, and focus on a branding which stretched far beyond what most institutes would go-for.

Omnichannel Brand Experience

The website, collaterals, and physical institute were to all converge under the newly developed brand guideline. As a result, it had to be flexible enough to facilitate use in both physical, and digital spaces, while having a continuity or through-line.

The 'Scribble'

The logo mark we finalised with Masters' Union was a reflection of the freeform nature of the institute itself. Featuring a fluid, formless shape which is thought to be the inception of any idea, because every great one begins with a 'scribble' on a page.

Clarity in Information Hierarchy

Featuring various courses for numerous user-personas, the website for Masters' Union had to offer quick access to various pieces of information, without overwhelming the user. We utilised a progressive hierarchy to ensure this was the case.

the EXPERIENCE we created

No items found.

We worked on a design system that aligns with the brand's earlier colour palette for recall yet build an identity that is fluid and connects with younger digital audience.