The quality of the user experience (UX) of any application decides its success. Impressive UX apps have an innovative vision, a shift from the conventional practices, and cognisance of the changing user behaviors and needs. As important as it is to have satisfied users, you also want more conversion rates, and more people downloading your app on a weekly basis. This article discusses some of the key understandings to increase mobile app downloads, so let’s dive into it—
1. It starts and ends with the user
Why are all apps not successful? A successful mobile app design starts and ends with the user. To begin with you need a good UX, dedicated tools like App Store Optimisation (ASO), a design project supported by user research, content marketing tools, etc.
You also need to know your target audience, your app’s value proposition, existing resources and solutions, and finally your expected outcome and profit.
2. Looks matter
Just as important as it is for your app to work smoothly, the overall look and appeal of the app have to also make a good first impression on the users. It needs to strike a chord with the users when they see and use it. This is where UX app designs play a crucial role. The designers have to be extremely precise with the app UI to be able to connect with the users on an emotional level.
Knowing about the current mobile app UI trends, and performing a thorough research of the brand and the target audience are good starting points to create a great UI and hit the right tones with the app design.
3. Personalisation creates magic
Incorporating that personal touch adds a little bit of the missing magic to your app. Personalisation is a great way to create a unique experience for the users. You can achieve this by displaying relevant content in your app design. For instance, providing users with the best restaurant choices in their location, or the best pricing options based on their previous purchases.
Aligning the app UI with the user’s choices, filtering and displaying only hyper-relevant content, or using a personalised greeting with their name— Good Morning, ABC!—is an effective way to communicate and personalise UX apps. The more you personalise with the user’s needs, the more mobile app downloads you will get.
However, the key is to be subtle. Too many push notifications and irrelevant content may end up annoying the user.
4. Animated transitions get more hits
Using animated transitions in your mobile app design will help users seamlessly move from one page to another. Animated transitions are also trending ux apps that are likely to engage users. However, using them strategically and for the user’s benefit is the key to the app’s success. A few best instances to use animated transitions in app are—
- when the user completes an action
- when the user needs to know how to complete an action.
It is usually recommended to have one or two animations to enhance the app’s UX, however, overloading the app with animations is obtrusive.
5. Consistency has to be your trademark
Why do you remember the one best ui ux agency for app design? It’s because of the consistency in their UI design. Every time a user opens the app, it is the consistency in the design that brings in the familiarity and the intuition of the app. It is because of the consistency that the users know where to look for the search options, or extra features, etc.
Such consistency in the navigation assures consistency in the overall mobile app UI. Consistency builds trust and the trademark of your brand.
6. App for quick scanning is the need of the hour
With everyone looking at a mobile phone or a tab on the run, your mobile app design should be structured in such a way that with one glance at the app, the design conveys the information to the users. This feature of glanceability helps users to complete their goals with ease. This can be achieved by maintaining consistent typography, colour schemes, and other design elements. Designing a simple and seamless visual flow improves glanceability and quick scanning, a winning strategy to improve the app store optimisation.
7. Users don’t like to wait and search
One of the important ways to ensure more mobile app downloads is by reducing the user’s effort and improving the search feature in the app UI. If your app has poor navigation and the user’s needs are not satisfied immediately, then it is going to impact your conversion rate.
There are several strategies to improve the search feature of the app. You can integrate keyword search, barcode scanning, search filters, advanced search, or even an in-app search engine.
The purpose of the app is to help users find exactly what they are looking for. This will increase the conversion rates.
Conclusion
A designer should be able to create the UX apps in such a way that the users are impressed by them at the first glance and will reuse them for their seamless performance. Designing an optimized mobile app design requires several elements that work in sync to satisfy user’s pain points. Apart from the above-mentioned best practices, offering timely assistance to users, optimizing app security and usability, and maintaining a minimalistic design approach will also help to create an engaging app UI.