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The Collaboration
We partnered with RBL Bank to revolutionize the Credit Card onboarding experience. The collaboration stemmed from a vision to deliver a seamless, customer-centric solution for new Credit Card users. We reimagined the onboarding journey with Project One— a unified welcome kit that blends thoughtful design, practicality, and an elevated customer experience. This partnership played a pivotal role in repositioning RBL Bank as a modern, new-age brand, delivering a premium financial experience and setting a new standard for the industry.
Problem Definition
How do we unify the onboarding experience of multiple cards into one card kit while maintaining brand consistency?
The process we followed
- Brief Understanding
- Market Research
- Concept Creation
- Design & Iteration
- 3D Modelling & Mockups
- Test Prints
- Final Card Kit Design
Opportunities discovered
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the EXPERIENCE we created
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To elevate the onboarding experience, we’ve designed a modern and premium metallic card that embodies an aspirational look. By incorporating dynamic colors and gradients, we’ve created a sleek, stylish design that reflects sophistication and our commitment to delivering a top-tier experience.
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The IMPACT
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Our CLIENTS
ARE SAYING...
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