The Collaboration
India’s leading telecom company, Airtel, aimed to create a comprehensive cloud communication suite to revolutionize customer engagement across all channels. This involved designing a dashboard from scratch, enabling businesses to seamlessly connect with users. The project presented unique design challenges, demanding creative thinking and an innovative approach to achieve the vision.
Problem Definition
Airtel required a visual call flow builder that’s scalable, simple, and fits businesses of all sizes, while maintaining brand identity and creating an engaging design to attract a diverse customer base.
The process we followed
- Discovery Workshop & Research
- Secondary Research
- Information Architecture
- Wireframes
- Visual Designs
- Prototyping
- Design System & Handover
Opportunities discovered
the EXPERIENCE we created
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The color system embodies clarity, efficiency, and modernity, aligning with the dynamic nature of a call flow builder. It supports businesses in designing seamless communication journeys, reducing user complexity, and fostering a positive, intuitive UX.
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The IMPACT
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Our CLIENTS
ARE SAYING...
Since launching the platform, the general feedback from external stakeholders has been widely positive and encouraging.
Kartik Bhandari
Product Manager
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