The Collaboration
Airtel, India’s leading telecom company, collaborated with us to create a comprehensive cloud communication platform for customer engagement for businesses. Our team worked extensively in understanding complex call and work flows to build digital journeys that enable businesses manage their customers better.
Problem Definition
Airtel required a visual call flow builder that’s scalable, simple, and fits businesses of all sizes, while maintaining brand identity and creating an engaging design to appeal to a diverse customer base.
The process we followed
- Discovery Workshop & Research
- Secondary Research
- Information Architecture
- Wireframes
- Visual Designs
- Prototyping
- Design System
Opportunities discovered
the EXPERIENCE we created
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The design system is build to represent familiarity with the legacy brand's guidelines yet have a scalability for a digital product.
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The IMPACT
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Our CLIENTS
ARE SAYING...
Since launching the platform, the general feedback from external stakeholders has been widely positive and encouraging.
Kartik Bhandari
Product Manager
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